

Paul Goulden MSc
The journey . . .
Since I started working in the ageing and longevity sector 20 year ago, my thinking on how we age and how we can age well has shifted . . .
There are great organisations like Age UK and Independent Age who do fantastic work in supporting older people in times of crisis, and it's been a privilege to work for Age UK and with Independent Age in the past. But shouldn't we be working to make sure that older people don't need to hit a crisis at all?
Working at the International Longevity Centre UK opened up another line of thinking for me - the potential for economic, social, community and individual benefit that can be gained from helping people make better decisions across their lives and supporting them in those activities. ILCUK call this "The Longevity Dividend".
Putting the two together - what if organisations planned their businesses with longevity across the life course in mind? Not only would we reduce the amount of crisis in later life, but we could unlock everyone's potential as they journey through life.
This is why I set up Ageing Untapped - to help organisations look with new eyes at their markets, clients, customers and workforces from a life course perspective, so that economies, communities and individuals all benefit.
The CV
For the last 20 years, Paul Goulden has been a charity leader in ageing and longevity at local, regional, national and international levels.
As a local Age UK CEO he has designed, launched and delivered services to support independence in older people, including paid for services, and a Men In Sheds project. He has been at the forefront of campaigning and influencing government at all levels for ageing populations (London signed up to the WHO Age Friendly Cities framework whilst he was CEO at Age UK London), and in 2020 he was Interim Director of The Silver Line, the loneliness helpline for older people started by Dame Esther Rantzen, overseeing its transition into the Age UK network.
His last role was as Head of Programmes and Partnerships at the International Longevity Centre UK, managing strategic partnerships with international and national pharmaceutical and finance companies and overseeing research projects and events promoting policy and practice change on longevity.
He relaunched the charity Ageing Without Children in 2021, and continues to be a trustee of the charity.
He now has a portfolio career, working part time for Bexley Deaf Centre, and running Ageing Untapped.
He spends his free time throwing a ball for a mad cockapoo, following English Rugby, and keeping fit - in June 2026 he completed his first triathlon to raise funds for Bexley Deaf Centre and Ageing Without Children.
For a call on how I can help you make the most of the opportunities of longer lives, email me on paul@ageinguntapped.com