Ageing
Untapped
We live in an ageing society, and yet ageing is still defined by illness, burden and vulnerability.
But there is a vast untapped potential for businesses that can understand and take advantage of the positive aspects of demographic shifts in their markets, customers and workforce.
Ageing Untapped will help your business design better products and services, achieve higher sales, bring better customer and service user experience, and have happier employees.
The potential . . .
More workers
Better health
Greater social value
One in three UK workers is aged 50 or over, and there are 4.2 million more older workers in employment today than there were in 2000 (source Work: State of Ageing 2023-24 Centre for Ageing Better)
The average person in the UK will live until over 70 in good health (source ILCUK Healthy Ageing and Prevention Index).
Adults aged 60 to 74 have the highest rates of volunteering of any age group - they are a huge source of energy and experience for communities. (source -Community Life Survey 24-25)
The opportunity . . .
A new way of looking at customers, services users, employees and markets
The result . . .
Better products and services, higher sales, better customer and service user experience, happier employees
Where are you on your ageing and longevity strategy?
No awareness of the demographic trends or the impacts on my business?
Aware of demographic shifts, but you don't know what to do to take advantage of them?
Ageing is a central pillar of your strategy
I will bring you insight into what will happen to your customers and workforce in the next 20 years, and help you plan for those changes.
For example, over a 3 month period I will advise and help re-draft your key strategies, putting the demographic and societal shifts affecting your business at the heart of your future plans.
I will work with you to bring new insight to your thinking, and sense check your ageing and longevity strategy.
For example - I will produce a high level report on your current customers, products and services and markets, showing you what you might be missing, and how these will change in the coming years.
I will work with you on aligning your strategy, marketing and comms to position your business to provide the right offer, in the right way at the right time.
For example - on a retainer basis I will keep you up to date on key demographic shifts and their implications for your customers and strategy development and delivery.
For a call on how I can help you make the most of the opportunities of longer lives, email me on paul@ageinguntapped.com