Ageing
(The journey across the life course)
Untapped
(The vast unacknowledged potential of individuals)
We live in an ageing society, and yet ageing is still defined by illness, burden and vulnerability.
But there is a vast untapped potential for businesses, organisations and charities who can understand and take advantage of the demographic shifts in their markets, service users and workforce.
The potential . . .
More workers
Better health
Greater social value
One in three UK workers is aged 50 or over, and there are 4.2 million more older workers in employment today than there were in 2000 (source Work: State of Ageing 2023-24 Centre for Ageing Better)
The average person in the UK will live until over 70 in good health (source ILCUK Healthy Ageing and Prevention Index).
Adults aged 60 to 74 have the highest rates of volunteering of any age group - they are a huge source of energy and experience for communities. (source -Community Life Survey 24-25)
Future-proof your offer
Book an introductory call to explore where you are on taking advantage of an ageing society, and how I can help you grasp the potential of this.